iStorage

Introduction

How A Real Estate Agent Can Use a Self-Storage Unit to Sell More Homes

One thing to consider is renting a self-storage unit that’s central to all the different neighborhoods where you sell houses, which would make moving everything easier and faster. Take some time to choose the correct iStorage location and you’ll save yourself time and energy down the road.

How A Real Estate Agent Can Use a Self-Storage Unit to Sell More Homes

Expert Staging Demands Different Furniture Styles and Decor. Having a Self-Storage Unit at your Disposal Makes it Easier

If you’re a young, energetic real estate agent (or more mature and experienced too) you probably already know that to sell more homes you need to present them in a way that makes them the most desirable. The truth is, an older, less attractive home that’s been staged correctly to look inviting and comfortable on the inside will oftentimes sell faster than a nicer home without staging. Adding furniture and decor (because the former occupants have already moved out) gives buyers perspective to imagine what their cherished possessions will look like in the home, making staging a vital task for every real estate agent.

To stage a home correctly, especially if it’s empty, means that you’ll need furniture and decorations that look nice, are all (or mostly) matching, and fit well with the style of house you’re trying to sell. For example, a Victorian home wouldn’t look as appealing if you filled it with ultra-modern furniture, and vice-versa. In this blog article, How A Real Estate Agent Can Use a Self-Storage Unit to Sell More Homes, we’ll give you some great tips that will ultimately help you sell more homes and make this one of your best years yet as an agent. Enjoy!

Why Is Staging So Important when Selling a Home?

Here’s the thing; when someone is looking for a new home, whether a single person, a couple or a family, they want to be able to see themselves, so to speak, in the homes that they view. What will it be like, for example, to cook their meals in the house’s kitchen? How it will feel to relax in the living room or maybe what the bathrooms will be like every morning as they get ready for school or work?

Doing that in a home that’s messy, disheveled and disorganized is a bit difficult, to say the least, and it’s even worse if there’s nothing in the house at all. Without furnishings, a house will look much more plain and dull, which certainly won’t do anything to make a potential buyer desire it more and may even turn them off to purchasing it altogether.

That’s why staging is so crucial — it puts an image in the mind’s eye of the potential buyer, and helps them to envision what life in that house, their possible new home, will be like. The better staged the more vivid the images in their mind will be and thus the better chance that they purchase it (and that you, their wonderful real estate agent, makes another sale).

What Are Some Different Types of Home Decor?

While styles and tastes differ from one person to another their are certain styles of decor that are ‘classics’ and those are the ones you should worry about the most as a real estate agent wanting to stage a home well. They include;

  1. Bohemian, which is carefree and globally influenced, with a mixture of many different styles.
  2. Modern, with crisp, clean lines, simplicity and little clutter. Furniture is simplistic as well.
  3. Rustic style features unfinished wood furniture, baskets, flowers and lots of stuff you might see in an old farmhouse.
  4. Minimalist, with neutral palettes, functionality and restraint. Metal furniture is often used here.
  5. Industrial, which features unfinished surfaces, exposed brick and ductwork, and sparse but functional furniture.
  6. Mid-Century Modern, a throwback to the 1950s and 1960s, with organic shapes and simple but stylish furniture.
  7. Scandinavian offers a lot of white, with functionality at its core and natural fibers and colors.
  8. The Traditional style, which features finished wood, rich colors and ornate details, with a variety of furniture patterns and textures.
  9. French Country, known for rich, reddish tones, yellow and gold materials and ornate porcelain pieces along with heavy linens on the beds
  10. Coastal (Hamptons) style, which is light, airy and modern-plush, making the house relaxed and comfortable.

Having all of the design elements to fit all of these different decors would be wonderful as a real estate agent but, of course, you need somewhere to store them when they’re not being used. Keep reading for the solution to this challenge.

realtor showing apartment with furniture

Storing Your Staging Furniture and Decor in a Self-Storage Unit from iStorage

Whether your furniture needs to be in a climate-controlled self-storage unit (woods, fabrics, items that could be affected by heat or cold, etc.) or a regular unit that isn’t climate controlled (all the rest), storing them in a self-storage unit from iStorage is an excellent idea.

iStorage self-storage units are affordable, easy to access 24/7, and you can choose from several different sizes based on how much staging stuff you have. They offer easy access through large, remote-opening gates, with plenty of room for easy drive-up no matter what type of vehicle or truck you’re using.

Now, for some real estate agents moving all of these furnishings and decor items back and forth might seem like the biggest challenge. However, there are so many different methods, and companies, that you can use today that it really isn’t as difficult as you might think. The truth is, you won’t need a staging company if you have your own stuff! To do it yourself, use the following services to get everything back and forth to your self-storage unit.

  • A 2-person, part-time team of movers who work on-call.
  • Task-Rabbit or TAKL. Both of these gig service companies can provide you with on-call help to move anything you like, any day you need!
  • Do it yourself with an assistant and a rental truck
  • Use your own truck or van and ask friends or family members to help

One thing to consider is renting a self-storage unit that’s central to all the different neighborhoods where you sell houses, which would make moving everything easier and faster. Take some time to choose the correct iStorage location and you’ll save yourself time and energy down the road.

Yes, it’s a little bit of work but, in the long run, being able to stage homes yourself without the need to call an expensive staging company will save you thousands of dollars and allow you to have more creative control over your real estate business.

loading and unloading staging furniture

In Closing

We’ve mentioned this already, but being able to stage homes yourself as a real estate agent will save you money. It will also save you some headaches, allow you to offer more services to your clients, cut down on stress and, in the end, help you sell more homes and make more income. Using an iStorage self-storage unit makes it all possible and affordable too.

We hope you enjoyed this article and that it answered all, or at least most, of your questions. If you have more, need advice or want to leave a comment please do so in the space provided, and best of luck with your home staging!